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Posted by @petebray

Today, we’re happy to announce a partnership between Followerwonk and Buffer to help you optimize your tweeting. We’re really excited to be teaming up with such a great product and company, and the combination of our apps really does advance the cause of our customers.

Before I dig into specifics of that relationship, I want to lay some groundwork to explain why we formed this partnership.

It all comes down to this little pearl:

Tweets are delicate

Tweets have a half-life of a mere 18 minutes. Poof! and their utility to reach new customers, drive traffic, and extend your reach is pretty much gone.

But it gets worse for our little tweets.

First, most of us have a heck of a job consistently coming up with good content to tweet day after day. It’s kinda like going to the gym: we start out strong, but most of us quickly fade to where we spend the entire time in the sauna.

Second, even if we do come up with lots of good content, we risk undermining our own performance.

I want to talk with you about ways to squeeze the most out of the content we do come up with. How can we maximally schedule our tweets to perform?

Cultivate your current audience

Given the gossamer-like nature of tweets, a simple first step is to schedule most of your tweets when your followers are most active.

This is where our relationship with Buffer helps.

First, go to Followerwonk and complete an Analysis of your followers. Once you’re finished, we’ll present a chart of their most active hours. (Mouse over each hour to view your local time.)

By itself, this insight is extraordinarily useful. There is significant variation from one person to the next in terms of when their followers are most active, and we can now take advantage of this data with the Buffer button integrated into Followerwonk.

When you click this new button, it will create a schedule on Buffer with as many times as you specify (you can specify from 1 to 99 times, currently). And when you do, you’ll find a new schedule on Buffer like this:

(Of course, if you don’t yet have a free account on Buffer, definitely grab one.)

We use a weighted, random distribution to divvy up the times you specify. This means that we don’t ignore off-hours; we just assign times to them less frequently. Fine-tune the schedule we create for you in Buffer.

Also, make sure you install the Buffer Chrome extension. Once you do, you’ll be presented with a Buffer alternative when you tweet on Twitter.

With this, you can take a moment before …

You can read the full article at Moz Blog

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Posted by @petebrayToday, we're happy to announce a partnership between Followerwonk and Buffer to help you optimize your tweeting. We're really excited to be teaming up with such a great product and company, and the combination of our apps really does advance the cause of our customers.Before I dig into...