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Posted by Dr-Pete

Over the past two years, we’ve seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail searches, have shown even higher prevalence.

Near the end of October (far-right of the graph), we saw our first significant dip (spotted by Brian Patterson on SEL). This dip occurred over about a 4-day period, and represents roughly a 10% drop in searches with Featured Snippets. Here’s an enhanced, 2-week view (note: Y-axis is expanded to show the day-over-day changes more clearly):

Given the up-and-to-the-right history of Featured Snippets and the investments people have been making optimizing for these results, a 10% drop is worthy of our attention.

What happened, exactly?

To be honest, when we investigate changes like this, the best we can usually do is produce a list of keywords that lost Featured Snippets. Usually, we focus on high-volume keywords, which tend to be more interesting. Here’s a list of keywords that lost Featured Snippets during that time period:

  • CRM
  • ERP
  • MBA
  • buddhism
  • web design
  • anger management
  • hosting
  • DSL
  • ActiveX
  • ovulation

From an explanatory standpoint, this list isn’t usually very helpful – what exactly do “web design”, “buddhism”, and “ovulation” have in common (please, don’t answer that)? In this case, though, there was a clear and interesting pattern. Almost all of the queries that lost Featured Snippets gained Knowledge Panels that look something like this one:

These new panels account for the vast majority of the lost Featured Snippets I’ve spot-checked, and all of them are general Knowledge Panels coming directly from Wikipedia. In some cases, Google is using a more generic Knowledge …

You can read the full article at Moz Blog

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Posted by Dr-PeteOver the past two years, we've seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other...