Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach
Posted by jcar7
In the nearly three years the MeetEdgar blog went live, we’ve published more than 250 posts, written over 300,000 words, searched for hundreds of .gifs, and used our own tool to share our content 2,600 times to over 70,000 fans on social media.
After all that work, it seems silly to share a post just once. Nobody crumples up an oil painting and chucks it in the trash after it’s been seen one time — and the same goes for your content.
You’ve already created an “art gallery” for your posts. Resharing your content just lets the masses know what you’ve got on display. Even if hundreds or thousands of people have seen it all before, there’s always someone new to your content.
In a social media landscape that’s constantly changing, building a solid foundation of evergreen content that can be shared and shared again should be a key part of your social media strategy.
Otherwise, your art gallery is just another building in the city.
But wait… aren’t we supposed to be writing fresh content?
Yes! One of the biggest misconceptions about resharing is that it’s a spammy tactic. This is just not true — provided that you’re resharing responsibly. We’ll explain how to do that in just a moment.
Resharing actually does double-duty for your brand. It not only gets the content that you spent your valuable time creating in front of more eyeballs (and at optimal times, if you want to get fancy), it also frees you up to have more authentic, real-time social interactions that drive people to your site from social media — since you’ve got content going out no matter what.
Did we mention that resharing is good for SEO? Moz Blog readers know that the more people engage with a post, the better your blog or site looks to search engines. And that’s only one facet of the overall SEO boost (and traffic boost!) resharers can see.
How resharing impacts SEO
Big brands are probably the most prolific content resharers. Heck, they don’t even think twice about it:
BuzzFeed is a perfect example of the value of repeating social updates, because they don’t necessarily NEED to.
So why do they do it anyway? Because it gets results.
Social sharing alone has an impact on SEO, but social engagement is really where it’s at. Quality content is totally worth the up-front time and cost, but only if it gets engagement! You up your chances of engagement with your content if you simply up your content’s exposure. That’s what resharing does awesomely.
With literally zero tweaks to the content itself, BuzzFeed made each of those social posts above double in value. Chances are, the people who saw these posts the first time they were shared are not the same people who saw them when they were reshared.
But simply resharing social posts isn’t the only way to get more engagement with your content. This post covers how companies large and small do resharing right, and highlights some of the best time-saving content strategies you can implement for your brand right now.
1 – Start at the source: Give old posts a new look
Lots has changed in five years — the world got three new Fast & Furious movies and LKR Social Media transformed from a consulting service into social media automation software.
We’ve done the math: three months is one Internet …
You can read the full article at Moz Bloghttp://seopti.com/learning-to-re-share-4-strategies-to-renew-refresh-and-recycle-content-for-bigger-reach/http://seopti.com/wp-content/uploads/2013/07/moz-logo.pnghttp://seopti.com/wp-content/uploads/2013/07/moz-logo.pngSEOMOZ