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Posted by randfish

This week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today’s smartest approaches to links, and in this Whiteboard Friday, Rand covers several that are as relevant today as they were when Eric first started talking about them.

Link strategies that stand the test of time

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Video Transcription

Howdy, Moz fans, and welcome to a special edition of Whiteboard Friday. This week we are paying an honorary tribute to our friend, lost but not forgotten, Eric Ward.

Eric was one of the pioneers of the SEO industry. In fact, he was a link strategist and a creator of links for websites before search engines even valued links on the internet. He was the very first link marketer that Amazon.com hired. He had a testimonial from Jeff Bezos on his website, from Google’s Matt Cutts from many years ago, and worked with hundreds, if not thousands, of organizations to improve their link strategies.

Beyond that, Eric was a remarkable contributor to the field of SEO through conferences and events, through webinars, through his blog and his Twitter account, and through countless conversations with SEOs like me. In fact, Eric was one of the first people who helped me to understand how link strategy worked, and I have many, many fond memories of him.

I’d also like to say that Eric and I had a number of phone calls and emails over the years about mental and emotional health. I know that’s something that both of us have struggled with. I know that it’s something that many of us in the entrepreneurial and technology worlds struggle with, and it’s an issue that deserves more openness and more attention. I hope that we can do that and that I can do that here at Moz.

But, of course, this is Whiteboard Friday, and since we’re honoring Eric, what I want to help today with is talking about some of his link strategies that stand the test of time. These are high level concepts, which we often dig into the very weeds and the details here on Whiteboard Friday, but I think it pays to pull back a little and think about links from a big-picture perspective.

For those of you who are active link builders and link strategists, much of this might be familiar. But I bet for your clients, for your teams, for your bosses, for the people that you work with, this sort of strategic level thinking sometimes goes ignored, and it means that you don’t always get the credit that you should. So let’s take some of the lessons. These are just a tiny handful of the plethora of value that Eric has provided over the decades that he had been in our field.

1. People and organizations link because:

First off, Eric liked to talk about why people and organizations link, and I think there’s actually some excellent tactical and strategic thinking in here.

A. Content is deserving of their recognition

First off, he talked about how the content that …

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Posted by randfishThis week, we pay a special tribute to the late SEO pioneer Eric Ward. His link strategies formed the foundation of many of today's smartest approaches to links, and in this Whiteboard Friday, Rand covers several that are as relevant today as they were when Eric first...