losing visitors with the wrong languages on offer
Our European site was made entirely in English and has visitors from all over Europe – but of course they access the site in English only.
Visitors are predominantly from Italy, Germany, and France.
Now, we decided to go multilingual and now offer two options: English & Italian (which has just gone online this week).
But I’m just wondering, do you think, in your opinion, that, for example, a German user might take a look at the site and see that it’s only offered in English and Italian and decide that they’re not catered for and …
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