#MozCon Speaker Interview: Karen McGrane
Posted by Erica McGillivray
I’m really excited that we’re bringing Karen McGrane, CEO at Bond Art + Science, to this year’s MozCon. A veteran of the content world, she’s a champion of making great content accessible to your audience. Karen proclaims that mobile is the best thing that’s ever happened for content. In fact, she wrote a book on it. She’ll be talking “The Mobile Content Mandate” at MozCon, and you won’t want to miss it.
When Karen’s not rooting for seamless content across all devices, you might find her on Twitter @karenmcgrane and maybe chatting about artichokes. Which as I interviewed her, I wanted to know more about both.
What’s inspired you lately?
I always get a huge burst of energy at this time of year. My birthday is April, and springtime always feels like a fresh start. I like to work outside on my terrace when the weather starts getting warm. I’m sitting outside right now! It feels like a good way to get things done and pretend that I’m on vacation at the same time.
Since you’ll be talking about mobile content strategy at MozCon this year, what mobile devices are your favorite to use?
I’m a pretty devoted iOS user—I’m on my third iPhone and second iPad (the iPhone 5 and iPad mini.) I think cross-platform use and testing is a huge challenge on mobile. My developer friends spend a lot of time (and often, money) putting together device labs for testing. We’ve been through this before on the desktop web, and hopefully we’ll move quickly to ensure cross-platform and cross-browser consistency on the mobile web too—that’s what we need to ensure the web grows and evolves.
What sites are your favorite to access on mobile devices?
Sadly, many sites still aren’t optimized for the mobile web. The New York Times mobile website is pretty weak — they’ve invested more in apps — so I still visit their desktop site from my mobile browser. (I led the redesign of that site in 2005, so I’m intimately familiar with it!)
In some cases, the mobile website is actually better than the desktop site. Travel is one category where they’ve invested in optimizing for local users, so in many cases the mobile site is faster and simpler. Booking.com …
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