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Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience.

The post PPC strategy: Planning beyond the click appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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You can read the full article at Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience. The post PPC strategy: Planning beyond the click appeared first on Search Engine Land. Please visit Search Engine...