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I have recently added my organisation’s details at the homepage of the company that I am doing the SEO for and I wonder in which other pages should I add such script.
Some questions:
1) One competitor added the same generic organisation’s info at other subcategories/pages. Is that ok? Can the same exactly script be used to different pages? Will it help or it’s useless?
2) Are there any main schema themes that are good to be used? Like the organisation info that is important, is there anything else like must have? I am aware of the pages that present all different schema items, but I am wondering which are the most essential.
3) Regarding the knowledge panel. Except …

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I have recently added my organisation's details at the homepage of the company that I am doing the SEO for and I wonder in which other pages should I add such script. Some questions: 1) One competitor added the same generic organisation's info at other subcategories/pages. Is that ok? Can the...