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Posted by MiriamEllis

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“You know Dasher and Dancer and Prancer and Citations…”

If you’re in charge of the local search marketing for a business, you’ve got two groups to please at the holidays: your clients/superiors and consumers. You don’t want to be kicked out of the reindeer games on January 2nd, so let’s dive into an organized checklist of the most important things you can do to maximize outreach and profits in the coming weeks, making everyone (including you) a winner!


☑ Local business listings accurate

If you’re not already on top of this (maybe using SaaS like Moz Local to ensure your listings on the key platforms are accurate), potential shoppers may end up someplace other than your storefront. Weird versions of your name, old phone numbers, and former street addresses can misdirect your customers or contribute to your failure to be found in the local packs at all. The truth is, November can be a bit late to sign up for a local listing management product in time for holiday victories, so you may have to make fast manual fixes where you can. The Moz Check Listing tool can help you quickly hunt down inaccurate listings. Found a ton of them? Fix whatever data errors you can this year, and make a New Year’s Resolution you’ll keep to undertake professional citation management in Q1 so bad data isn’t still undermining sales and rankings in Q4 2018.

☑ Duplicate listings closed

Related to item one, if you didn’t get duplicates closed earlier in the year and Check Listing is showing you a bunch of them, the fact is that you may not get this completely squared away by the holidays. It can take weeks (sometimes months!) to get certain platforms to resolve duplicate listings. This is the case whether you’re doing it manually or via software, so do what you can as quickly as you can (Google can be surprisingly quick at this) and vow to get this task nailed down completely before the first jingle bell rings next year.

☑ Google My Business special hours added

Extended hours can make a fundamental difference in revenue, and happily, adding them to your GMB listing is a quick fix. Google offers this list of holidays for which they support special hours (including Kadooment Day which Google just taught me is a harvest festival in Barbados!) Here’s Google’s complete tutorial on adding special hours via a variety of methods, including mobile and bulk uploads. Accuracy across all locations matters, of course, as the last thing you want is to create negative brand impressions if customers arrive, gift-list in hand, only to find doors closed for the day. Negative brand impressions lead to negative reviews, which lead to negative trends in conversions, so check your own list of corporate-approved extended hours twice before adding them to GMB.

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☑ Website pages updated

Doubtless, …

You can read the full article at Moz Blog

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Posted by MiriamEllis“You know Dasher and Dancer and Prancer and Citations…”If you're in charge of the local search marketing for a business, you've got two groups to please at the holidays: your clients/superiors and consumers. You don't want to be kicked out of the reindeer games on January 2nd,...