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Posted by SarahBird

Yay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd and like this kind of thing, do please continue.

Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Transparency is a Moz core value. Putting detailed financial and customer data on the blog is one of the ways we live our values. We’re a little weird like that.

Image: Tesla's red car in outer space, floating past Earth with Rocketman at the wheel

Okay spacepeople: take your protein pills and put your helmets on.

Launch to your favorite parts:

Part 1: TL;DR
Commencing countdown, engines on

Part 2: SO MANY wins
Now it’s time to leave the capsule if you dare

Part 3: Customer metrics
You’ve really made the grade

Part 4: Financial performance
And the stars look very different today

Part 5: Inside Moz HQ
The papers want to know whose shirts you wear

Part 6: Into the future
I think my spaceship knows which way to go


Part 1: TL;DR

Commencing countdown, engines on

What a year! 2017 was a time of doing new things differently — new teams, new goals, and new ways of operating. I’m so proud of Mozzers; they can do anything. If I’m sent to a far-off space colony, I want them with me.

In spite of (and because of!) all this change, we grew revenue and became significantly EBITDA and cash flow positive. Nice! We have a nice economic engine primed and ready to make some more big investments in 2018. Stay tuned.

These positive results were not from one single thing. Rather, iterative product and operations improvements helped improve both our top and bottom line. Plus, we made a bunch of longer-term investments that don’t show up yet in the 2017 report but will bear fruit in 2018 and beyond.


Part 2: Ch-ch-ch… Changes!

Now it’s time to leave the capsule if you dare

Here’s a little more detail on some of the changes I talked about.

We launched Keywords By Site, relaunched our crawler (a major technical undertaking), sunsetted two products (content and Followerwonk), built a bunch of new developer tools and standardized on some dev frameworks, and improved our local data distribution network. Check out Adam Feldstein’s post for a lot more detail on our 2017 major product accomplishments!

We’ve got another exciting launch on the way, too. We’ve invested a ton of blood, sweat, and tears into it during 2017 and can’t wait to share it with everyone.

All of these changes support our 2016 strategy of “more wood behind fewer arrows.” We choose to focus our energy on being the best place to learn and do SEO. Our mission is to simplify SEO for everyone through software, education, and community.

Image: an arrow with the text "More wood behind fewer arrows"

For those of you worried about Followerwonk, it’s going to be okay. Better than okay. Our beloved “Work Dad” Marc Mims is now the proud father of Followerwonk! Marc’s dedication to the success of Followerwonk has never wavered over the many, many years he’s been building and maintaining it. We already miss his compassion, humor, and bike stories around the Mozplex. We wish him and Followerwonk the best! We bought that product because we loved it then; we love it even now. Sadly, though, it never quite fit with our mission as well as we’d hoped.

We created new programs to help people get the SEO help that’s right for them. We completely rebuilt our SEO Learning Center with fresh educational content. There’s a brand-new SEO podcast, MozPod, for you to check out.

We also began experimenting with and are now expanding SEO training workshops delivered by experts we trust and admire. I’m so excited about this because it’s a new way for Moz to have impact; it’s …

You can read the full article at Moz Blog

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Posted by SarahBirdYay! We’ve traversed another year around the sun. And I’m back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you’re a little odd...