Posted by Erica McGillivray

Nathalie NahaiWe all want to influence our customers and our clients to follow the path to conversion. But what if that path fails to draw them in? That’s where Nathalie Nahai, the web psychologist, comes into play. She helps nudge your audience toward the right path and make your goals in Google Analytics happy, not to mention your boss or clients.

Nathalie recently authored the new book Webs of Influence: The Psychology of Online Persuasion. We were so impressed with Nathalie that we invited her to speak at this year’s MozCon, July 8th-10th in Seattle. Get your ticket today because you don’t want to miss this:

Buy Your Ticket Today!

How’d you get your start working in inbound marketing as a psychologist?

I have a mixed background in psychology, the arts, and web design, and it wasn’t until I met some of the digi/tech entrepreneurs in East London that I even considered applying my psychology to online interaction. I became curious about how we’re influenced online and started looking for books on the subject. When I realised that there was a huge gap in the market, I decided to write the book myself. That was the real launching point.

Those of us working with data sometimes have to fight “common wisdom.” What web psychology optimization tip always shocks people?

I think the most obvious one is based around a comfortable assumption regarding …

You can read the full article at Moz Blog

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Posted by Erica McGillivray We all want to influence our customers and our clients to follow the path to conversion. But what if that path fails to draw them in? That's where Nathalie Nahai, the web psychologist, comes into play. She helps nudge your audience toward the right path and...