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Rigorously testing your ads is a good thing… unless you’re testing the wrong things and tweaking your campaigns based on flawed conclusions.

Please visit Search Engine Land for the full article.

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You can read the full article at Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Rigorously testing your ads is a good thing… unless you’re testing the wrong things and tweaking your campaigns based on flawed conclusions. Please visit Search Engine Land for the full article. <img ... You can read the full article at Search Engine Land: News & Info About SEO, PPC, SEM,...