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Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI).

The post Which PPC metrics matter? Lessons from half a million keywords appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

<img src="http://feeds.feedburner.com/~ff/searchengineland?i=c7bpEFY-v-g:ldNYNcylV2g:-BTjWOF_DHI" …

You can read the full article at Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

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Columnist Jacob Baadsgaard shares insights from a study looking into how various paid search metrics correlate with return on investment (ROI). The post Which PPC metrics matter? Lessons from half a million keywords appeared first on Search Engine Land. Please visit Search Engine Land for the full article. <img src="http://feeds.feedburner.com/~ff/searchengineland?i=c7bpEFY-v-g:ldNYNcylV2g:-BTjWOF_DHI" ... You...