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Puffery – making big claims that fail to deliver – can do costly damage to your brand’s reputation. Avoid! Here’s why.

The post Why “Puffery” is Bad for Your Brand’s Reputation by @TravinKeith appeared first on Search Engine Journal.

You can read the full article at Search Engine Journal

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Puffery – making big claims that fail to deliver – can do costly damage to your brand's reputation. Avoid! Here's why.The post Why “Puffery” is Bad for Your Brand’s Reputation by @TravinKeith appeared first on Search Engine Journal. You can read the full article at Search Engine Journal